CASHY

Art Direction/ Character Design

In a world where financial illiteracy poses significant challenges, particularly as 56% of adults experience financial anxiety, innovative solutions are essential. Recognizing that our financial habits often stem from our upbringing, CashApp has emerged as a transformative force in money management. With its mission to simplify transactions and empower users, we developed Cashy, your money management bestie. Cashy is designed to provide both support and tough love, guiding you towards achieving your financial goals.

As the art director behind this project, I crafted Cashy's character to resonate with users on a personal level. The design reflects a fresh perspective on finance, combining approachability with a sense of accountability. Through Cashy, we aim not only to educate but also to inspire confidence in managing finances, making the journey towards financial literacy engaging and relatable.