LXR

Graphic Design

In my recent project for LXR, I reimagined historic cocktails by transforming them into convenient canned beverages for the modern palate. This initiative aimed to breathe new life into classic recipes, making them accessible and enjoyable for a 21st-century audience. Through extensive research, I identified key flavors and presentation styles that resonate with contemporary consumers, creating a visual identity that honors the elegance of these timeless drinks.

The result was a series of beautifully crafted can designs that capture the essence of each cocktail while incorporating vibrant, eye-catching elements. By merging traditional aesthetics with modern branding techniques, I evoked a sense of nostalgia while appealing to new generations of drink enthusiasts. This project not only showcases my ability to blend historical context with contemporary design but also highlights LXR's commitment to innovation in the beverage industry.